Fastest Growing Apps in Atlassian Marketplace

Executive Summary

This report analyzes growth patterns in the Atlassian Marketplace to identify the fastest-growing apps. We examined both established apps with large user bases and newer "rising star" apps showing rapid adoption. Our analysis reveals:

                Key Findings
                The fastest-growing new app is Programmer for Jira with approximately 4.03 installations per day since its release.
Established apps show a slight decline in installations over the past 6 months, suggesting market maturity.
Integration-focused apps, particularly those connecting Jira with development tools, show strong growth.
AI-enhanced apps are emerging as a new growth category in the marketplace.

            

Rising Star Apps Analysis

The Atlassian Marketplace identifies certain apps as "Rising Stars" - these are newer apps showing rapid adoption and growth. Our analysis of these apps reveals interesting patterns about emerging trends in the marketplace.

Top 5 Rising Star Apps by Daily Installation Rate

App Name	Total Installations	Installations per Day	Days Since Release	Category
Programmer for Jira	919	4.03	228	Project management, Source code, Workflow
Risk Radar for Jira	338	1.19	285	Project management, Workflow, Reports
MS Planner to Jira Connector	245	0.87	282	Admin tools, Integrations, Project management
Git Integration for Jira	137	0.40	341	Integrations
JetMock - Test & Mock Data Generator	85	0.27	315	Admin tools, Testing & QA, Utilities

Emerging Trends in Rising Star Apps

Analysis of the rising star apps reveals several key trends:

Integration-focused tools are showing strong growth, particularly those that connect Jira with development tools (Git, MS Planner).
Project management enhancements remain a core growth area, with 4 of the top 5 rising stars falling into this category.
AI-enhanced functionality is emerging as a new trend, with apps like "EstiMate AI" and "Release Notes AI" showing promising growth despite being relatively new.
Risk management tools are gaining traction, suggesting increased focus on governance and compliance in Atlassian environments.

Established Apps Growth Analysis

We analyzed historical data for three established apps with large user bases to understand growth patterns in mature Atlassian Marketplace products.

Installation Growth Comparison

User Count Growth Comparison

Growth Rates for Established Apps

App Name	Current Installations	Current User Count	Installation Growth (6 months)	User Count Growth (6 months)
GitHub for Atlassian	143,861	6,761,467	-10.15%	-10.54%
draw.io Diagrams	68,167	15,746,577	-7.28%	-6.62%
ScriptRunner for Jira	36,142	18,251,710	-6.25%	-5.90%

Market Maturity Indicators

The data shows a slight decline in both installations and user counts for established apps over the past 6 months. This suggests:

The Atlassian Marketplace for core functionality may be reaching maturity.
Customers may be consolidating their app usage or seeking newer alternatives.
The slight decline could also reflect seasonal patterns or market adjustments.

This trend contrasts with the rapid growth seen in newer "rising star" apps, indicating that innovation and growth are shifting to newer categories and specialized functionality.

Category Analysis

The Atlassian Marketplace spans numerous categories. Our analysis shows which categories are experiencing the most growth based on rising star apps and installation patterns.

Fastest Growing Categories

Based on our analysis of rising star apps and their categories, the following areas show the strongest growth:

Integrations - Particularly tools connecting Jira with development platforms and other project management tools
Project Management - Enhanced functionality for planning, tracking, and reporting
Workflow - Tools that improve and automate Jira workflows
AI-Enhanced Tools - Emerging category with rapid adoption
Testing & QA - Tools for quality assurance and testing management

Conclusions and Recommendations

Key Insights

The fastest growth in the Atlassian Marketplace is occurring in newer apps that enhance integration capabilities, particularly those connecting Jira with development tools.
Established apps show signs of market maturity with slight declines in installation and user counts.
AI-enhanced functionality is emerging as a significant growth area, with several AI-focused apps appearing among rising stars.
Project management enhancements remain a core growth category, reflecting the continued centrality of Jira in organizational workflows.

Recommendations for App Developers

Focus on integration capabilities, particularly with popular development tools and platforms.
Explore AI-enhanced functionality to improve automation and insights.
Target specialized niches rather than competing with established apps in mature categories.
Consider risk management and compliance features, which show growing demand.

Recommendations for Atlassian Users

Evaluate rising star apps in integration categories to enhance workflow between systems.
Consider AI-enhanced tools for productivity improvements.
Review established apps for potential consolidation opportunities.
Monitor emerging categories for innovative solutions to persistent challenges.